Case 04 · Interior fit-out contractor · Dubai
Arkan Al Majarra
A bilingual site for a Dubai interior fit-out contractor, with free material calculators and a 102-article knowledge base.
01 Chief complaint
Fit-out is a crowded market. Contractors look alike online, and clients struggle to estimate costs before asking for a quote.
02 History
Arkan Al Majarra executes gypsum ceilings, partitions, cladding, lighting and facades across Dubai, Sharjah and Abu Dhabi, with design and visualisation by nqrah design.
03 Diagnosis
Give before you ask. Useful tools and honest knowledge build more trust than another gallery of renders, and they bring search traffic on their own.
04 Key decisions
Tools before testimonials
Free calculators give visitors something useful in the first minute and create a reason to come back.
Honest labels on every photo
Each image says whether it is completed work, work in progress or a 3D render, so trust is never borrowed from renders.
05 Treatment
- Four free calculators: gypsum board, paint, wood slats and LED strip.
- A knowledge base of 102 practical articles, plus a glossary and an FAQ.
- A portfolio of 10 projects and 68 photos, each labelled completed, in progress or 3D render.
- Sector pages for hospitality, healthcare, retail, offices, residential and facades.
- Quote requests, WhatsApp and phone links, in Arabic first with an English version.
06 Outcome
A contractor site that is useful before it sells: visitors can estimate materials, learn the vocabulary and see real stages of work.
- free calculators
- 4
- knowledge-base articles
- 102
- labelled project photos
- 68
07 Follow-up
Every new article and project adds to what the site can answer.