Atelier
Brand-level stores. No code.
Describe the brand in a sentence and Atelier builds the store from 31 tested section types, never free-form code, so it can never break checkout. Preview every change, publish on your call, undo anytime.
nqrah public beta is live
Mahmoud Attia — Founder, nqrah
Understand the person.Then build.
I’m a final-year medical student and full-stack engineer. I’m building nqrah, an Arabic-first commerce platform for markets that pay cash on delivery.
- Building since
- 2022
- Delivery rate
- 97%
- E-commerce sales
- EGP 500K+
- nqrah beta
- 10.10.2026
The insight
In Egypt, most refused cash-on-delivery orders aren’t a shipping problem. They’re a trust problem.
I learned that selling online while studying medicine. It’s why I’m building nqrah.
Trusted by teams in Egypt and the UAE
Three lenses
Medicine, technology and commerce, looking at the same person.
- 01
Medicine & mind
Take a history before writing a prescription. Every behaviour has a reason.
- 02
Technology
Networks, servers, full-stack, cloud and AI, taken apart to see how they work.
- 03
Commerce
EGP 500K+ in sales taught me the market from the delivery agent’s side.
Case 01 · Now building
nqrah.Commerce built for how Egypt buys.
An Arabic-first platform to open and run an online store in Egypt and the Middle East, where every sale, from a store or a chat, becomes a valid order, a reliable delivery and a clear profit.
Inside the dashboard
Atelier: describe the store, then review every section before it goes live.
The dashboard: sales, orders, delivery rate and profit at a glance.
The catalogue: variants, stock and status for every product.
Payments: InstaPay and wallet receipts waiting for review, and collections.
Fulfilment: the ready-to-ship queue, shipments and courier remittances.
Reports: net sales, orders and trends, exportable to CSV.
- ready-made themes
- 58
- tested section types
- 31
- business types
- 25
- governorates
- 27
COD-native
Built around cash on delivery.
Deposits for risky orders, InstaPay and wallet receipt review, Fawry, bank transfer. No cards, no instalments, by design.
AI with a budget
Every call has a price tag.
Claude, OpenAI or Gemini. Cost reserved before each call, a monthly cap per store, a daily breaker for the platform. No customer data reaches a model.
Social inbox In development
One person, every chat.
AI replies on WhatsApp, Instagram and Messenger from the real catalogue and order status. A human reviews; complaints escalate.
Shipping & settlement In development
Revenue isn’t profit.
Carrier integrations, automatic COD reconciliation, and net profit after shipping and returns. E-invoicing for larger merchants.
Trust & security
Isolation by default.
Database-level isolation between stores, an encrypted key vault per store, and data the merchant can export anytime.
The business model
We only earn when the merchant delivers.
Fees apply to delivered orders only. A refused or cancelled order costs the merchant nothing.
- 2025Building begins
- 10 Oct 2026Public beta, free for merchants
- 2026Startup programmes: AWS, Microsoft, Google Cloud
- Early 2027Full launch in Egypt
- ThenSaudi Arabia and the Gulf
Accepted into startup programmes from AWS, Microsoft and Google Cloud.
The 97% story
Trust is a sequence of small messages.
- Ordered
- Shipped
- Out for delivery
- Delivered
97%
delivery rate
A small automation tracked every Egypt Post shipment and messaged the customer at each step. The lesson: merchants don’t need a prettier store. They need a system that works the way the market works.
Your store · order updates
Automated messages
Hi Sara, your order #2418 is confirmed. We ship tomorrow and will send your tracking number.
Your order is on its way with Egypt Post. Expected delivery: Thursday.
It arrives today. The courier will call you, so please keep your phone close.
Delivered. Thank you, Sara! Reply here if anything isn’t perfect.
Illustrative messages
Selected work
Case files.
Every project starts with a history: who the client is, what is really wrong, and what would earn trust.
CASE 02 · Engineering consultancy · Abu Dhabi & Al Ain
Nation Engineering
A bilingual website for an ISO-certified Abu Dhabi engineering consultancy with 211+ completed projects.
Open case file
CASE 03 · Villa & majlis fit-out · Abu Dhabi
Smart Zone
An Arabic-first website for an Abu Dhabi villa and majlis fit-out firm, from site inspection to handover.
Open case file
CASE 04 · Interior fit-out contractor · Dubai
Arkan Al Majarra
A bilingual site for a Dubai interior fit-out contractor, with free material calculators and a 102-article knowledge base.
Open case file
CASE 05 · Faculty of Medicine, Suez University
FOMSU Research
A research site for a study on energy drinks, vital signs and cognition, presented at Suez University’s 4th Student Research Symposium.
Open case file
CASE 06 · Interior design studio of nqrah
nqrah design
nqrah’s interior design studio, delivering every project as one coordinated digital package.
Open case fileCapabilities
Shown, not listed.
Full-stack engineering
TypeScript, React, Next.js, Astro, Node.js, Express, MongoDB. Products and bilingual sites shipped since 2022.
ProofCloud & DevOps
Docker, Traefik, Linux servers, Cloudflare and self-hosted infrastructure. Trained on AWS, Azure and Google Cloud.
ProofSecurity
Tenant isolation, encrypted secret vaults, passkeys and 2FA, append-only audit logs, strict security headers.
ProofAI engineering
Provider-agnostic LLM features with reserved costs, per-tenant caps and privacy-first prompts. AMD AI certificates.
ProofCommerce & growth
Media buying, COD operations, shipping companies and conversion copy, learned by selling, not by reading.
ProofProduct & leadership
Founder of nqrah and nqrah design. Roadmaps, startup programmes, and the discipline of shipping while studying medicine.
Proof
How I work
A clinical method for building software.
- 01
History
Listen first. Who is this for, and what have they already tried?
- 02
Examination
Audit the current site, the data and the funnel before proposing anything.
- 03
Diagnosis
Name the real problem in one sentence. It is rarely the one in the brief.
- 04
Treatment
Design and build, starting with the smallest dose that works.
- 05
Follow-up
Measure, improve and stay reachable after launch.
Credentials
The chart.
CredentialIssuerTypeFocus
Bachelor of Medicine and Surgery (MBBCh)Faculty of Medicine, Suez UniversityDegree · final yearMedicine → psychiatry
CS50: Introduction to Computer ScienceHarvard UniversityCourseC, Python, SQL, web
Cloud trainingAmazon Web ServicesCoursesCloud architecture and security
Cloud trainingMicrosoft AzureCoursesAzure fundamentals
Cloud trainingGoogle CloudCoursesGoogle Cloud fundamentals
AI certificatesAMDCertificatesAI and accelerated computing
Web development trackOsama Elzero (Elzero Web School)CoursesHTML, CSS, JavaScript
Python programmingIbrahim AdelCoursePython
Next
Where the mind, health and technology meet.
After graduation I plan to specialise in psychiatry and study business administration. Psychology taught me that every behaviour has a reason, and that idea already shapes how I build products. I’m glad to talk with anyone working where mental health meets technology.
Talk mental health × tech
Research · 2026
Energy drinks, vital signs and cognition
A pre-post study of 47 adults at the Faculty of Medicine, Suez University. I co-authored it, designed the presentation, poster and website, and co-presented it at the 4th Student Research Symposium on 9 June 2026.
Open case fileContact
Let’s build something people trust.
Pick a reason and write a few lines. It comes straight to me, and I reply myself.
Selling online in Egypt or the Gulf? Try the beta at nqrah.com and tell me what breaks.