Case 03 · Villa & majlis fit-out · Abu Dhabi
Smart Zone
An Arabic-first website and a custom team dashboard for an Abu Dhabi villa and majlis fit-out firm, from site inspection to handover.
01 Chief complaint
Fit-out clients in Abu Dhabi worry about the same things: surprise costs, missed timelines and nobody answering. The site had to answer those fears before the first call.
02 History
Smart Zone fits out villas, majlis, kitchens and commercial spaces across Abu Dhabi and Al Ain, from new shells to renovations of homes that are still lived in.
03 Diagnosis
Trust, again. The strongest sales argument was the firm’s own process: a free inspection, an approved 3D design, an itemised bill of quantities, one responsible engineer, weekly photos and milestone payments.
04 Key decisions
Arabic first, not translated
Copy was written in Arabic for Abu Dhabi homeowners, then adapted to English, so it reads naturally in both.
Guarantees above the fold
The warranty, response time and milestone payments answer the biggest fears before any sales talk.
05 Treatment
- Arabic-first, right-to-left design with a full English version.
- A process story from inspection to handover, with every guarantee written plainly.
- Pages for each space (villas, majlis, kitchens, commercial) and each service area.
- WhatsApp click-to-chat with a pre-filled Arabic message, plus call and email.
- Accessible markup and fast pages built with Astro.
- A custom bilingual dashboard in Smart Zone’s brand, behind a team-only sign-in, so the team updates the site themselves.
06 Outcome
Visitors meet the guarantees, including a 12-month workmanship warranty and a two-hour response time, before they meet a salesperson.
- service areas
- 9
- month workmanship warranty
- 12
- stated response time
- 2h
07 Gallery
The team dashboard I built for Smart Zone: bilingual, in Smart Zone’s brand, behind a team-only sign-in.
08 Follow-up
Content and service areas grow with the business from the team’s own dashboard, without touching the design.